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AI workflows your marketing team builds, owns, and actually uses

Each month, three of your people build working Claude workflows for their real jobs. Live, 1:1, and measured in hours saved.

Book an intro call

Your team already pays for AI

The licenses are live. Somebody ran a lunch-and-learn. And most of your team still uses Claude like a search box with better manners: paste something in, copy something out, back to the old way of working.

This is normal. It is also expensive.

95%
of enterprise GenAI pilots show no measurable P&L impact. The failures trace to workflow integration and skills.
MIT NANDA, 2025
1 in 3
employees get the hands-on AI coaching they say they need. Those who do become regular users at far higher rates.
BCG AI at Work, 2025

The gap between what you pay for and what your team does with it doesn't close on its own. The licenses renew either way.

So we build it with them

Every month, three people on your team go end to end. I audit their actual workload, we build their workflows together in live sessions with their hands on the keyboard, and we measure the hours that come back. The rest of the company watches it happen at a monthly demo hour, then asks when their month is.

When a workflow needs plumbing you don't have yet (connected data, MCP servers, a shared skills library), my delivery partners build that foundation in parallel. Your people keep building while the ceiling rises.

1
Scope

We walk their real to-do list and pick three workflows worth building.

2
Build

Live 1:1 sessions. They drive, I direct. Every session ends with something working.

3
Measure

Hours saved per person, per workflow, reported monthly.

4
Demo

Builders show their work to the whole company. The queue fills itself.

What a month looks like

week 1
Scoping call

45 minutes per person. We pick three workflows from their actual workload and record how long each task takes today.

weeks 2–4
Build sessions

One hour a week, 1:1. No homework between sessions. The practice is doing their job with what they built.

week 4
The report

Hours saved per person against their baseline, with a 30-day follow-up to confirm the builds stuck. Leadership sees the number compound every month.

monthly
Company demo hour

This month's builds, shown by the people who built them. Everyone sees the program work while three people get the deep work.

What you keep
  • Working Claude workflows your team can run, fix, and extend without me
  • A playbook documenting every build, so knowledge compounds instead of leaving
  • A monthly hours-back report your CFO can read in one minute
  • A queue of who's next and a roadmap of what to build after that
  • Foundation infrastructure, if you need it, that outlasts the program

What it costs

The exact number depends on team size and what the audit finds. Scope gets set on the intro call.

Jenna Potter, founder of Prompt as Hell

Who runs this

I'm Jenna Potter, founder of prompt as hell. Former Head of Marketing turned marketing engineer: I build AI systems that do real work for marketing teams, and I teach the people who keep them running.

I've built 100+ AI agents and skills for marketers, and I share the builds with 23,000 followers on LinkedIn and 4,300+ newsletter subscribers. I've worked with teams at Notion, Webflow, Descript, Granola, Ahrefs, Profound, ElevenLabs, and Productboard.

Questions leaders ask

Only three people a month?

Yes, on purpose. Deep 1:1 work is what makes new workflows stick; spreading thin is how AI training fails. The whole company gets the monthly demo hour, and the queue means everyone knows when their month is coming. A 15-person team is fully through in five months.

Is this training?

No slides and no homework. Every session builds a workflow for work that's already on that person's plate, and it works before the call ends. They learn by building the thing they'll use the next morning.

Our security team is strict.

Good. The audit maps your review pathways before anything gets built, and your program champion clears tool access before each person's month starts. If security blocks a workflow mid-month, we swap to that person's next-ranked build instead of stalling.

We don't have the data infrastructure for this.

Most teams don't, and plenty of high-value workflows need none of it. Your first cohorts build those while the foundation work runs in parallel. By month three, people are building on top of it.

How much of my team's time does it take?

For each person, one 45-minute scoping call and three one-hour build sessions in their month. Everything else is them doing their normal job with the workflows they built.

If the calendar doesn't load, book directly at cal.com/video-jenna/intro-call-with-jenna.